Consumer insights in minutes
FAST, EASY, EFFICIENT
HAVE A LOOK
Experience how it works!
Let’s get you started
Our team is on hand to discuss with you the research project, what research question you would like to see answered, the audience, the duration and the interview guide.
Simply select from our existing library a set of questions or define your own. Our team will then compose the interview and validate for launch.
Start gathering insights
When you are happy with the interview set-up, we launch the interview. This is where our Virtual Interview Assistant takes over and engages with your chosen audience for the period you have selected. So sit back and let Qira gather the insights you need
Check out the results
While Qira, our Virtual Assistant, is interviewing your audience, you can review the results in real time through the use of our ready-made insights dashboards that provide you with all the actionable data. Our team is available to help you with any further dashboard formats you may need.
It's the result that matters
How to use the platform
A GoBright interview is centered around a library of ready-made questions that can be selected dependent on your needs. This allows for a simple configuration of interviews. It consists of questions that have been catergorized in 3 distinct area’s and tracked in our dashboards: Product, Experience and Brand. These 3 area’s combined shape a consumer’s Brand Perception for each interview.
In addition we have developed a specific module that allows you to not only look at your performance in the eyes of the consumer but also that of your own staff. It is the ideal solution for your HR specicialists to understand the sentiment amongst your talent pool.