Product - GoBright.ai

Turn your consumers into raving fans!

Conduct in-depth AI powered chat interviews with your audience at scale on the device of their choice. Gather rich insights on how your products resonate with your consumers. Instantly!

FAST, EASY, EFFICIENT

HAVE A LOOK

Experience how it works!

See how to set up and run a qualitative interview with GoBright.ai and what you can expect for results.

PRODUCT DEVELOPMENT STAGES

Integrate Voice of the Consumer in your product development

95% of all product innovations fail. The Voice of the Consumer is a critical element at each stage of the product development process. It can be the difference between a hit and a complete flop of a product. Let our virtual research assistant get the answers you need so you can spend your valuable time on developing products that are relevant and gets fans talking.

IDEATION

Start your product development journey with the voice of the consumer. Get novel ideas and feedback on new or improved products in your assortment.

CONCEPT

Quickly test your concepts and ideas with a wide audience. Understand how ideas resonate with your consumers prior to going into product development

DEVELOPMENT

Get instant feedback on your new and improved packaging and product. Understand your consumers expectations, likes and dislikes.

TESTING

Perform some large scale testing of your product prior to launch. Understand the positioning and usage of your product.

LAUNCH

Test your go-to-market activation. Understand how your messaging resonates with your audience and if there is a clear association with your brand.

POST LAUNCH

Understand how your product and activation is perceived with your audience. How are the consumers experiencing the product and what aspects of the product really resonate

PERSONAL ENGAGEMENT

A digital first audience, requires a digital first research solution

Your audience today is mobile first, uses chat as their main form of communication and expect to be treated as a person. Our virtual research assistant conducts has a 1on1 conversation with each member of your audience and utilises response-based probing to get to the heart of the question. Always friendly, curious and above all unbiased.

ACTIONABLE DATA

Instant actionable insights

Get instant insights in what is relevant for your consumers, their sentiment and verbatim. All consumer insights are presented in easy-to-use dashboards that provide an instant overview for your analysis. And if you require specific dashboards, our team is on hand to set it up just as you need it.

PROCESS

3 quick steps to started

SET UP

Simply select from our existing library a set of relevant interview questions for your project or if required define your own specfic questions. Our team will then compose the interview and validate.

LAUNCH

Our team will then launch the interview. Our Virtual Interview Assistant will take over and start engaging with your chosen audience for the period you have selected.

ANALYSE

Using our ready-made dashboards you can start reviewing the data in real time. The dashboards provide you with all the response and sentiment data of the individual respondents.

THE BEST OF BOTH WORLDS

Combine all the benefits of Qual and Quant Research

Your audience today is above all mobile first, uses chat as it’s main form of communication and expects to be treated as a person. Our virtual research assistent conducts has an 1on1 conversation with each member of your audeince and utilises response-based probing to get to the heart of the question. Always friendly, curious and above all unbiased.

TRY IT

Experience it yourselve!

Experience GoBright.ai platform for yourself. Simply click below, enter your details and we will send you an interview link.