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Digitalisation in the Qualitative Research Mix

Anybody who has kids of a certain age is familiar with the question: “Are we there yet?”  The question that is being asked when taking the kids on a road trip or visiting parents & friends and everybody has reached their limit. It is the same question most people are

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Conversational AI, Terminator or Assistant?

Ever since I was a kid, I have loved superheroes. The caped crusaders fighting evil and helping people.  The best one by far for me is Iron Man.  A “normal” guy, be it somewhat arrogant, who puts on this fabulous suit to bring bad guys to justice. Naturally with different

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