OUR ARTICLES
A new and powerful way of gathering consumer insights
Check out our most recent articles on the use of Artificial Intelligence in market research. What it takes for conversational AI to be a valuable means of gathering deep consumers insights.
Digitalisation in the Qualitative Research
Anybody who has kids of a certain age is familiar with the question: “Are we there yet?” The question that is being asked when taking the kids on a road...
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Remains Qualitative Research the territory
The rise of AI and bots is viewed by many in the research industry with fear and apprehension. There are those that see clear benefits and those that reject it...
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Conversational AI, Terminator or Assistant?
Ever since I was a kid, I have loved superheroes. The caped crusaders fighting evil and helping people. The best one by far for me is Iron Man. A “normal”...
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