We are GoBright.ai
We put the conversation in qualitative consumer research. We provide fast, efficient, deep qualitative insights at scale. Giving you the insights you need, to make those crucial business decisions and giving you the ability close the loop with the consumer
Our values
Respect
Respect
Innovation
Innovation
Consumer & Customer Focus
Consumer & Customer Focus
Quality
Quality
Transparency
Transparency
Simplicity
Simplicity
Ambition
Ambition
It all started with a simple question..
At our sister company Bot Implementation Insitiute, we advise companies about how to start conversations with their audience through the use of conversational AI.
When we received the challenge from one of our customers “Can a bot also interview a consumer?”, we saw a real opportunity for using conversational AI to ensure consumer understanding.
We bundled our decade long expertise in sales, marketing, saas & research and developed an agile market research platform that can perform qualitative interviews at scale and gather the results instantly.

Our leadership team
Two high school friends, who reconnected after having lost sight of each other for many years. They re-discovered their joint passion for bringing innovative consumer products to market. With over 4 decades of business experience in SaaS, consumer & durable goods they bring a wealth of expertise to the table focussing on bringing a world class consumer experience.


Jerome van der Linden
Founding Partner, Head of Marketing & Research,
Conversation Design expert, extensive global Marketing experience, Strategy development, Comms, Research & Product Management

Hans van den Berg
Founding Partner, Head of Technology & Growth,
AI technology expert, extensive B2B Saas experience, partner management & sales, ex co-founder SurveyWorld & SyncForce
Our Partners
We work with a wide range of partners that allow us to offer you the best solution possible. A solution that fits your needs, a solution without compromise.
From panel selection to research specialists, our partners all share our focus on quality of delivery. We are here to help you gather the data that allows you to make those crucial decisions tomorrow.
If you are interested in joining our partner program, simply reach out and we will gladly discuss a future partnership.









Are you ready to try Qual at Scale?
Are you open to try a new way of gathering qualitative research? Of using a solution that meets your needs: speed, efficiency, depth, quality and scale? And connects with consumers on their terms?
Then start a conversation with your audience today and gather their insights instantly at scale!