"Do I serve the needs of my clients?"
"What drives my consumers today and possibly tomorrow?"
"A company's needs are driven by the behaviour of it's audience"
"The CPG industry has very specific needs"
- A solution that allows you to have personal 1on1 conversations with your respondents at their choosing: anytime, anywhere
- A solution that is engaging, interacts with respondents and follows through on their feedback giving you a clear insight in what drives your consumers.
- A solution that instantly collects, categorizes and structures all respondents data and provides it to your research teams in simple to understand statistics and dashboards.
- A solution that does not explode your time table, your research teams or your research budget.
"Yeah, right... but where is the human touch?"
What do you prefer?
A a qual project costing approx 30k for a total of 25 respondents, performed by a human interviewer via Zoom, Skype, … An interviewer who is human and not superhuman, who sometimes has good and sometimes bad days. Who is doing the interview from home via video link with respondents at fixed times during the day nicely scheduled by another team member (kids or no kids in the room due to lock-down restrictions). With each video recorded, transcribed, discussed, reviewed, analyzed by the research agency team. Presented to the research team of the company after approximately x months, with an additional x weeks for the inhouse team to analyse the data and present the conclusion to senior management. And after which a quantitative survey is launched to test the assumptions, with the necessary additional time, budget and team constraints.
B A qual project costing 7.5k, for however many qual respondents you want, thus removing the need for quantitative follow-up research to test the thesis at scale. That is managed by one member of your in-house research team amongst many other projects. That is performed by a conversation AI, that engages with respondents at the time of their choosing, is always friendly, never has a bad day and never is biased. That asks open questions at the time of the respondent choosing and that follows through on the feedback provided by the respondent. With data instantly recorded, categorized and shaped in easy to use dashboards. So your in-house team can spend time on drawing conclusions rather than time consuming analysis and still provide the needed insight to senior management within a 2-3 week end-to-end timeframe for decision making.